Introduction
At Digisauras, we’re not just a digital marketing agency—we’re growth partners on a mission to help your e-commerce business thrive in the digital space. Whether you’re looking to scale your e-commerce business using digital marketing strategies or boost your brand’s online presence, we provide tailored solutions that deliver real results. Our expertise includes Facebook ads, Google AdWords, and robust strategies designed for the digital marketing success of e-commerce businesses.
In this blog, we will explore how to grow your e-commerce business using digital marketing by sharing our experiences helping brands like:
Achieve 3x+ ROAS (Return on Ad Spend). Stay tuned as we also discuss the challenges we faced to help you understand what to do and what not to do in your journey of digital growth.
How to Decide on a Sales Channel?
One of the key steps in growing your e-commerce business using digital marketing is choosing the right sales channel. Should you take orders on your website, through WhatsApp, or Instagram? Let’s break this down:
A) Website
Using a website allows automated order processing, but you may struggle to figure out why a product isn’t selling. In our work with Urban Find, customers bought directly from the website while the owner focused on other business areas.
B) WhatsApp
For businesses with products under ₹1000 or those requiring customization, taking orders via WhatsApp is ideal. It’s cost-effective, personal, and builds customer trust—an excellent strategy for digital marketing in e-commerce.
C) Instagram
Like WhatsApp, Instagram is great for building a community and boosting repeat sales. With Raison Pickles, we reduced the cost per order to just ₹40-50 by leveraging Instagram, a vital platform for e-commerce digital marketing.
How to Create an Audience?
A major part of digital marketing for e-commerce business growth is creating the right audience. Here’s how we approached this for different clients:
A) Simple Audience
For ND Fashion, we used interest-based targeting with a daily budget of ₹400. This strategy achieved 5x ROAS, an excellent result for growing e-commerce businesses using digital marketing.
B) Retargeting
In Urban Find’s case, retargeting visitors who didn’t immediately make a purchase with a coupon code led to increased sales. This is a proven method of digital marketing for e-commerce businesses aiming for higher conversions.
Create Amazing Ads (When to Use Videos or Images)
When it comes to digital marketing for e-commerce, the type of ad you create is crucial. Should you use videos or images? Let’s see how we approached this:
Images
For products like Raison Pickles and Cladiva, images worked best. With attention-grabbing images, we were able to increase engagement and drive sales—key to growing an e-commerce business using digital marketing.
Videos
For products that need more explanation, such as Urban Find’s, videos were a game-changer. Creating videos showcasing real-life product use was a vital tactic in digital marketing for e-commerce businesses.
Do Things That Don’t Scale, Then Scale
Sometimes, growing an e-commerce business starts with unconventional methods. One of our clients achieved a 4x ROAS without even having their own website at first. We started by generating leads through WhatsApp and then scaled to using a website once we understood the customers better. This approach illustrates how digital marketing can help e-commerce businesses grow even without traditional setups in place initially.
A/B Testing of Ads
A key component of digital marketing for e-commerce businesses is A/B testing. Whether testing different audience sets or images, the process helps optimize performance.
A/B Testing of Audience
For Urban Find, we created three different ad sets, targeting interests, demographics, and open targeting. The clear results helped us refine our approach, demonstrating the importance of A/B testing in e-commerce digital marketing.
A/B Testing of Images
For Cladiva, testing various ads showed us that what we thought would be the top-performing ad wasn’t. It’s always important to experiment and optimize in digital marketing strategies for e-commerce.
Scaling and Conversion Optimization
Once your ads start converting, it’s time to scale. Here’s how you can optimize your e-commerce site using tools like Microsoft Clarity and retargeting based on website visitors.
Scaling is all about mastering Meta’s metrics:
- Analyzing website events
- Tracking conversion rates
- Retargeting based on page visits or video views
These strategies helped Got Boost scale from a ₹1000 daily budget to ₹15,000, selling over 30 products a day—an example of how to grow an e-commerce business using digital marketing effectively.
Conclusion
If you’re ready to grow your e-commerce business using digital marketing or looking for marketing agency in Bhopal, book a meeting with Digisauras today! Our proven methods in digital marketing for e-commerce businesses can help you scale, optimize, and drive consistent growth.
