Introduction
At Digisauras, we’re not just a digital marketing agency—we’re growth partners on a mission to help your real estate business thrive in the digital space. We are offering digital marketing services for real estate ,Whether you’re looking to scale your real estate business using digital marketing strategies or boost your brand’s online presence, we provide tailored solutions that deliver real results. Our expertise includes Facebook ads, Google AdWords, and robust strategies designed for the success of digital marketing for real estate business.
In this blog, we explore how we use digital marketing services for real estate by sharing our experiences helping brands like
- Digit Infracom
- Imaad Constructions
- Arihant Developers
we will discuss how we helped real estate business to generate an average of 200+ qualified leads over a period of 45 days. we also discuss the challenges we faced to help you understand what to do and what not to do in your journey of digital growth. Let’s get started.
Choosing the Right Marketing Channel
Before starting digital marketing for real estate, it’s important to think about where to invest your money across different channels. Let’s understand this with examples:
a) Meta Ads –
We use meta-ads for one of our client Arahant Developer. The reason why we mostly focus on Meta ads because their business is in construction. They have a specific offer, and construction-related keywords don’t have very high search volumes
b) Google Ads –
We use google ads for our client Imdaad Construction. Their main offering is interior design, so for them, we use both Google Ads and Facebook Ads. We bring the customer to the landing page, where they fill out a form, and all the entries are automatically stored in a Google Sheet.
c) Google My Business –
If you’re in a real estate service business, like interior design or construction, Google My Business makes a lot of sense. With the right tactics, you can able to rank for your desire keywords within 3-4 months.
Conversion Location
a) How to choose right location for conversion
After choosing right channel for digital marketing for real estate the next question is where to bring the customer— on WhatsApp, on landing page, or a form on Facebook? The simple answer is: – your product or service is worth a lot, so what will you do with a customer who says they didn’t inquire? Sounds familiar? That’s why it’s essential to convert your customer on your landing page.
b) Importance of landing page conversion
For digital marketing for real estate a well-designed landing page is very helpful . we can use landing page for capturing visitors’ interest, guiding them to take a desired action—whether it’s signing up, making a purchase, or requesting for more information. High conversion rates mean more leads, increased sales, and a better return on investment (ROI) from your marketing campaigns. In digital marketing for real estate focusing on lead conversion can help optimize the user experience, build trust, and ensure that your marketing dollars are working efficiently to grow your business.
For all our clients, we use a landing page. Lead costs might be a bit high, but that’s okay. Even in the form, we include an element where the customer has to type something themselves. This ensures more qualified leads. So, always convert on a website or landing page.
How to Create an Audience
Audience Creation for Facebook Ads
When it comes to audience creation, people quickly select interests like “construction” or “interior design.” This might work, but remember, someone interested in construction could also be a labour. That’s why, for all our clients, who are looking for digital marketing for real estate we target based on behaviour and demographics, such as business owners or frequent international travellers, and then cross-match it with interests like “interior design” or “construction.” This gives us a quality audience that can afford the service and is also interested.
Retargeting Audience for real estate
In real estate, retargeting is extremely powerful when you target only those people you have already qualified.
For example, for Imaad Construction, all their leads come through a Google Sheet. As soon as they mark them as qualified, we run an automation to send the data back to Facebook, ensuring that qualified people never forget about their services.
So if you are providing digital marketing services for real estate remember, don’t retarget everyone—only retarget qualified leads.
Creating a Godfather Offer
As digisauras is offering digital marketing services for real estate so focus on these 3 things is very important-
- Why the real estate industry is price-driven.
- How to focus on quality instead of just price.
- Effective imagery and messaging for real estate offers
There’s so much competition in the real estate industry that it’s become a price-driven market. No matter how good your service is, the customer always talks about price. However, our clients continue to play on their qualities.
Using Effective imagery in digital marketing for real estate is very effective tools. Here are some images we use for our clients. These images talk about “your dream home” and “quality.” We emphasize quality on the website as well. This is exactly why we’re able to generate quality leads for them.
Scaling and Conversion Optimization
a) using Meta metrics for scaling
At digisauras we use many technique to deliver best digital marketing services for real estate. Doing all of the above will help you generate quality leads, but that’s not the end—it’s just the beginning. To scale further, you need to master in Meta metrics, meta metrics technique offers a big and clear picture view, connecting multiple data points to help assess overall growth and guide future actions. meta matric is very important tool for company who offers digital marketing services for real estate.
b) Cutting down on non-performing platforms and age groups
As digisauras is provide digital marketing services for real estate so meta matric is very useful tool for us. Meta matric provide deeper insights into data so by using meta metrics, you can scale your ads by cutting down on the age groups and platforms that aren’t performing for you.
Conclusion
Challenges of lead generation in real estate
As we are in industry where we provide digital marketing services for real estate so we know very well that generating leads through digital marketing in the real estate industry is a bit tough.
Lead generation through digital marketing in real estate presents several challenges like-
- High Competition
- Targeting the Right Audience
- Long Sales Cycles
- Data Management
- Ad Fatigue and Rising Costs
- Trust and Credibility
- Regulations and Privacy Concerns
“But if you do all these things right, you’ll never face a shortage of leads. At Digisauras, we have a team of experts skilled at overcoming these challenges, allowing us to offer the best digital marketing services for real estate industry.”
If you want to grow your real estate business this way, book a free call with us today.
